Manish Keshwani

I am Manish Keshwani. CEO of TLM Distribution and TLM Logistics.

CEO of TLM Distribution and TLM Logistics

I run a technology distribution business and a logistics business from Dubai. We work in 56 countries.

This is T4, our TLM Logistics facility in Dubai South. We opened it in October 2025.

Here is the story from the start.

Two timelines, mine and TLM's.

TLM started before my career did. The two stories meet in 2019.

1997

TLM

TLM started in a 100 sq ft office in Dubai's IT market.

This small square stands for that office.

School

My life

I went to school in Dubai, at Dubai Modern High School.

I topped English at school and wanted to write for a living.

2005

TLM

TLM International FZE opened in the Jebel Ali Free Zone, for exports.

2007

My life

I moved to New York to study economics at NYU.

I graduated in 2011.

2010

TLM

Our headquarters in Jebel Ali opened.

The building is LEED Platinum certified.

2012

My life

I started in market research at WPP.

Later that year I co-founded Hudson Exports, a distribution business in New York.

2013

TLM

TLM started distributing networking products.

2014

TLM

TLM Logistics was founded.

2017

My life

I became head of international sales at Hudson Exports.

We put US food and grocery brands on supermarket shelves across the Middle East and Asia.

2018

TLM

A third warehouse opened in Jebel Ali.

2019

I came back to Dubai and joined TLM.

The family business needed someone, and I went.

Nobody handed me a hiring playbook when I took this over. I had to work it out on my own.

2025

T4 opened in Dubai South in October 2025.

It is the TLM Logistics facility for chemicals and dangerous goods. This film was shot inside it.

470,000sq ft
58,000pallet positions
6classes of chemicals it can store and handle

It is one of the largest single-site facilities of its kind in the Middle East.

Manish Keshwani speaking on stage at the opening of T4 by TLM Logistics in Dubai South
Speaking at the opening of T4, Dubai South.

From 100 sq ft to 850,000 sq ft.

850,000sq ft

Today we have 850,000 sq ft under roof in Jebel Ali and Dubai South. The first office fits inside it 8,500 times.

Today we sell 20+ global technology brands to more than 1,500 resellers and solution partners in 56 countries.

We cover networking, computing, storage and infrastructure.

The main stage at the UniFi World Conference 2026 in London
UniFi World Conference, London, 2026.

We are the largest Ubiquiti distributor in the Middle East.

We are also the exclusive distributor of their enterprise range in the region.

We run our own companies in Mali, Burkina Faso and Cameroon.

They have their own stock, facilities and people who live there. Brands often appoint 4 distributors in Dubai and none in West Africa. We built a real part of our business in that gap.

On camera at GITEX Kenya.

Some of our best partners are in East Africa.

In 2025 we also exhibited at GITEX Nigeria in Lagos for the first time.

We are close to 250 people across 5 entities.

I read more than 2,400 resumes a year. I still sit in almost every interview myself, close to 600 of them a year.

A human being isn't an asset on a balance sheet.

From my LinkedIn post, September 2026

Recognition in 2026

Manish Keshwani

I am always hiring smart people.

If that is you, write to me. Brands looking for a partner in the Middle East, Africa or Central Asia can write to me too.

manish@tlmintl.com
LinkedIn